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Prepared for Spencer
Demo Patrol · June 2026
Marketing Game Plan

A simple plan to get you more demolition leads

Two tracks that work together: tune up the ads you already run, and start building your free search presence. Here it is in plain English.

First, the good news: your Google Ads are run well. So this isn't about spending more on ads. It's a few quick fixes to what you've already got, plus starting to show up in Google's free results, so customers find you in two places instead of one.

No
Don't increase your ad budget. You already show up for about 70% of demolition searches in your area, and you're only missing around 2% because of budget. There's no more demand to buy, so we grow your leads a smarter way. Here's how.
Track 1

Tune up your ads

No added spend

Three quick fixes that get more out of the budget you already spend.

1

Send clicks to the right page

Right now every ad drops people on one generic page. We'll point each ad to the matching service page on your new website (they're already built).

Cheaper clicks and more calls
2

Advertise all your services

Your ads focus on a couple of terms. We'll add the rest: pool, concrete, commercial, mobile home, fire damage, and so on.

Show up for about twice as many searches
3

Track your phone calls

Calls aren't being counted right now, and that's probably how most of your leads come in. We'll fix the tracking so we can see what's really working.

Smarter spending, clear results
Track 2

Build your free search presence

New investment

Show up in Google's regular results and the map, not just in the paid ads.

A

Grow your site's authority with link building

We earn links from reputable websites back to demopatrol.com. The more authority your site builds, the higher you climb in the free search results for the same demolition searches you pay for today.

Recommended: $1,500/month dedicated to link building.

Most of this can come from the roughly $1,060/month you're spending on Yelp right now that isn't producing. We shut that off and move it here, so it's mostly reallocated budget, not new spend.

Leads that don't cost you per click
B

Open new cities with Google Business Profiles

Get a real address in a target city, set up a Google Business Profile, and build up reviews. Then you show up in Google's map results there too, not just in Sacramento.

First two cities: San Pablo (opens the East Bay) and Roseville (already your strongest market after Sacramento).
New territory, new map leads. You gather reviews, we handle setup
Why both

Paid ads get you leads today. Organic search builds leads that keep coming without paying per click. Run together, you own more of the page: your ad at the top, your website in the results, and your business on the map.

If you're in

What happens next

1
Greenlight the ad fixes. We coordinate with your ads guy and handle it. No extra cost
2
Approve $1,500/mo for link building. We start growing your site authority right away.
3
Lock down addresses in San Pablo & Roseville. We set up the profiles and give you a simple system to collect reviews.

None of this means throwing more money at clicks. It's making your current ads work harder, and building up free search that keeps paying off month after month.