Two tracks that work together: tune up the ads you already run, and start building your free search presence. Here it is in plain English.
First, the good news: your Google Ads are run well. So this isn't about spending more on ads. It's a few quick fixes to what you've already got, plus starting to show up in Google's free results, so customers find you in two places instead of one.
Three quick fixes that get more out of the budget you already spend.
Right now every ad drops people on one generic page. We'll point each ad to the matching service page on your new website (they're already built).
Cheaper clicks and more callsYour ads focus on a couple of terms. We'll add the rest: pool, concrete, commercial, mobile home, fire damage, and so on.
Show up for about twice as many searchesCalls aren't being counted right now, and that's probably how most of your leads come in. We'll fix the tracking so we can see what's really working.
Smarter spending, clear resultsShow up in Google's regular results and the map, not just in the paid ads.
We earn links from reputable websites back to demopatrol.com. The more authority your site builds, the higher you climb in the free search results for the same demolition searches you pay for today.
Get a real address in a target city, set up a Google Business Profile, and build up reviews. Then you show up in Google's map results there too, not just in Sacramento.
Paid ads get you leads today. Organic search builds leads that keep coming without paying per click. Run together, you own more of the page: your ad at the top, your website in the results, and your business on the map.
None of this means throwing more money at clicks. It's making your current ads work harder, and building up free search that keeps paying off month after month.